About What Now Travel

Get inspired. Explore offline. Book instantly. What Now?! is proud to bring you London’s smartest map and city guide, helping you discover the best parts of the city as you experience it, without worrying about roaming charges. Book flexible attraction tickets, create an itinerary for your day and head out and explore. By simulating a ‘live’ smartphone experience with nearby recommendations and smart suggestions, we’ve got you covered. We will even check the weather; after all it is London! Since our soft launch in April 2014 we have had nearly 400,000 downloads of our app in London alone- with zero spent on marketing. What Now?! recently partnered with the Transfer and Activities Bank (TAB) division of the Hotelbeds Group to deliver a mobile-first booking solution for in-destination tourism - working with various partners like hotels to deliver both added value to guests as well as an additional revenue stream. Prior to launch, we were showcased by TechCrunch as one of their Top 15 European Startups at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. We were also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s Department of Trade and Investment’s Smart UK Initiative. In Autumn 2014, TechCrunch invited us back on stage at their Disrupt conference in London as one of their successful Startup Battlefield companies (which was hugely flattering as previous alumni have included Dropbox and Yammer!) Learn more at www.whatnowtravel.com.

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