What Now?! is proud to bring you London’s smartest map and city guide, helping you discover the best parts of the city as you experience it, without worrying about roaming charges. Since our soft launch in April 2014 we have had over 400,000 downloads of our app - with zero spent on marketing.
What Now?! recently partnered with the Transfer and Activities Bank (TAB) division of the Hotelbeds Group to deliver a mobile-first booking solution for in-destination tourism - working with various partners like hotels to deliver both added value to guests as well as an additional revenue stream.
Our MVP became the Official Tourist App for London in conjunction with the Tourism Board/Mayor's Office. Prior to launch, we were showcased by TechCrunch as one of their Top 15 European Startups at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. We were also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s Department of Trade and Investment’s Smart UK Initiative. In Autumn 2014, TechCrunch invited us back on stage at their Disrupt conference in London as one of their successful Startup Battlefield companies (which was hugely flattering as previous alumni have included Dropbox and Yammer!).
Our partnership has enabled us to acquire highly targeted users and as such we have accumulated a huge amount of anonymised user data - over 1 million data points per month and growing.
We're looking for a data analyst who can help discover what makes our users and customers happy. We want a focussed individual who can help demonstrate empirically how well our products are performing and work with all departments on helping them understand the impact of their work better. The data analyst will be charged with ensuring that What Now?! is a data driven business at all levels.
- Manage the gathering, dissemination and distribution of relevant marketing, product and commercial data.
- Investigate large data sets and perform data analysis functions to create targeted, actionable insights.
- Use and build reporting tools to help the wider business access data in the most timely manner possible.
Job type: Full-time
Compensation: Generous and includes employee share options, dependent on your experience and performance
Start Date: as soon as possible
Job location: Techhub, Old Street, London, UK
Size of the startup: under 10